The mission behind the joy

I love being outside and love our family. We have three great kids and live in America’s heartland, Iowa. Honestly, I had no intention of starting a tailgating line as part of Joyency. I enjoy coaching and speaking about our journey with autism and how to improve mindset, wellness, and outcomes, and that is what I was doing.

However, time after time, I received a nudge in my heart that it was time to look at ways to help our son Noah who is an adult with autism. After trying to push the thoughts away, I realized it was our time to start to build something that shares our mission of empowering people through coaching, activity, and recreation. And shazam tailgating/camping games arrived. Since our physical product launch, we have added American flags, Iva Lee Jewelry, and so much more!


This is our home for stories of triumph, joy, heartache, and compassion. Do you have a story that you think postcard nation would like to hear? You can contact us by using the contact us tab. We believe in the power of honest stories to soothe the soul. Life is made up of all emotions flowing in and out of our storybook.



You found us! We have a wicked sense of humor and a sense of purpose. Welcome to our squad or crew; we are glad you are here. It is probably our son if you see someone modeling our sick apparel with great hair. We think he is a natural! Please share our site with your friends and post your photos to our Facebook page at Joyency LLC or tag us using the #Joyency on Instagram


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We want all our customers to feel special. Our cool dude with autism often will help package and write thank you cards. As a small family-owned business, we are so very thankful for your order. However, we also want to let you know what to expect. Your order, for the most part, starts being crafted once placed. We like to share photos of projects in progress from wood selection, burning, and more! We look forward to earning your business. We are not a turn and burn company.